Paramount is reportedly considering discontinuing its Showtime streaming service and shifting its content over to the Paramount+ app says The Wall Street Journal.
Discussions inside the company to fold Showtime into Paramount+ are still early, however according to the paper’s sources. Still, the move is being seen as one that would streamline the company’s offerings.
Showtime’s current $10.99-per-month service features programming from the premium channel like “Billions” and “Yellowjackets”. However, smaller streaming services are finding it increasingly difficult to compete in a sector packed with many options for consumers.
For Paramount, combining such services could require complex negotiations with cable and satellite TV providers who carry the Showtime TV channel with incentives to offer cable and satellite companies being discussed.
Paramount Global has already moved to bring its two streaming services closer together, while continuing to maintain separate apps for each by selling them in a packaged bundle at discounted prices through until early October.
In some international markets like Australia, Showtime content already appears within the Paramount+ service.