The Xbox 360’s so-called “Red Ring of Death” is one of the most infamous PR disasters of all time, resulting in Microsoft losing more than a billion dollars. Now you can remember this dark chapter in Xbox history with a poster sold by Xbox itself.
To commemorate the release of Power On: The Story of Xbox, the new multi-part docuseries looking back at the platform’s history, Xbox has released a brand new poster print featuring the Red Ring of Death. Printed on “high-quality paper stock sourced from Japan,” it features the famous red icon accompanied by the text, “Red Ring of Death.”
— Wario64 (@Wario64) December 13, 2021
The poster print is part of a series highlighting the various chapters in the Power On docuseries. It reflects that somewhat blunt and unsentimental approach taken by documentary, with titles like “And It Didn’t Turn On” and “The Valentine’s Day Massacre,” the last one with an arrow through the heart of the Xbox.
Like every other console, Xbox has certainly had its share of highs (the Halo 3 launch) and lows (E3 2013), and the Red Ring of Death is a particularly big one. It referred to the initial Xbox 360 run suffering widespread hardware failures, forcing what amounted to a mass recall and giving the Xbox 360 a reputation for unreliability that it never entirely managed to shake. In a 2015 episode of Podcast Unlocked, former Xbox head Peter Moore called the event “sickening.”
But as with Craig the Brute, the memetic character from the 2020 Halo Infinite trailer, Xbox’s strategy is mostly to smile and shrug. Thus, the Red Ring of Death is now an indelible part of Xbox history — one that even Xbox itself is strangely proud of.
The entire Power On: The Story of Xbox docuseries is now available, where you can learn more about events like Xbox’s mishandling of Lionhead and many other events from through Xbox’s 20 years of history.
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Kat Bailey is a Senior News Editor at IGN
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