Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation.
Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers and successfully established his own brand of e-commerce.
“Cannot do without demand generation using content and fans’ demand”, Dr. Xu Siyuan, a partner at Dr Dika, has shown that the transformation of the new brand from Douyin (Tiktok) to healthy snacks is not without the challenge of building awareness using content and fans’ demand.
However, although content marketing can attract almost zero cost traffic for brands, it also limits the sal…