No, Frank Ocean’s New Luxury Company Isn’t a Front for a New Album

Photo: Theo Wargo/WireImage

Today may not have brought us a new Kanye West album, and now it looks like it’s not bringing us a new Frank Ocean one either. Ocean, the R&B experimentalist, launched a new luxury company called Homer on August 6, setting off a bit of confusion when fans found a 12-track album on the website. A tab on the right reads “listen to 454,” and upon clicking, it plays through a woozy hip-hop project that many thought could be new Frank Ocean music (despite the unrecognizable vocals). But Ocean’s publicist told Vulture that the project is an album by the rapper 454 — who, according to this Rolling Stone interview and photo shoot, is not Frank Ocean. In fact, the songs line up with 454’s debut album, 4 REAL, released in March (and, according to Reddit sleuths, an album Ocean liked at the time).

But what is Homer then? According to a press release, the company will be selling fine jewelry and silk scarves at a store opening on August 9 at 70–74 Bowery in New York City. The Homer website currently allows prospective buyers to order a catalogue or book a shopping appointment. As for the name, Homer “represents carving history into stone,” according to the press release, which lists Ocean’s inspirations as “childhood obsessions” and “heritage as a fantasy.” It’s giving slight flashbacks to when Kendrick Lamar had us all wondering what an “at-service company” was, but if you’ve been looking for some new lab-grown diamond pieces, here’s your place.


The project follows a few loose singles Ocean dropped in 2019 and 2020 — a trail of crumbs following his last album, 2016’s Blonde. The musician also previously dipped his toe in the luxury market in 2019, hosting a controversially exclusive queer party called “PrEP+.” Ocean recently stoked new-music speculation, though, when Coachella co-founder Paul Tollett said the musician would headline the festival in 2023, after a canceled 2020 slot.

No, Frank Ocean’s New Luxury Company Isn’t an Album Front

Read More
Photo Credit:

Recent News

Welcome Back!

Login to your account below

Create New Account!

Fill the forms below to register

Retrieve your password

Please enter your username or email address to reset your password.