Discovery strikes new long-term multi-platform rights agreement with the Fédération Française de Tennis to scale world-class coverage to millions across Europe.
Discovery, the global leader in real-life entertainment, and the Fédération Française de Tennis (FFT) today announced a new agreement that will see Roland-Garros brought to millions of fans across Europe* for a further five years. This new deal will leverage Discovery’s unique assets across discovery+, Eurosport and its broad network of free-to-air channels throughout Europe, to ensure Roland-Garros continues to grow its audience in the world’s most important tennis markets.
Commencing 2022, the renewal of the multi-platform rights will extend the FFT’s partnership with Discovery’s premium sports brand Eurosport to over 35 years having delivered every Roland-Garros tournament since 1989.
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The long-term partnership deepens its association with the FFT, enabling Discovery to tell the key stories from Roland-Garros, offering unrivalled expertise, analysis and storytelling from the best experts across a multitude of platforms on both linear and digital.
Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Services, said: “Our relationship with Roland-Garros spans many years and during that time we have consistently delivered ever increasing viewership and engagement as the trusted partner of the FFT.
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“Our coverage is recognised for reaching the widest audience by harnessing the greatest expertise and the most innovative technology, and by committing to a renewed long-term partnership with the FFT, we will continue to bring world-class tennis from Roland-Garros to millions of fans each year across Europe.”
Gilles Moretton, President of the FFT, said: “Our Grand Slam teaming up with Discovery, a company with such extensive reach, illustrates how Roland-Garros has stepped up its ambitions on the international stage. With this partnership, our shared aim is to offer a unique experience to all of Roland-Garros’ European fans.”
Eurosport’s commitment to original content, live action and unrivalled analysis has boosted its digital audiences during this year’s Roland-Garros across Europe. Earlier this week, Eurosport reported significant year-on-year growth of its audience on its digital platforms across Europe (through the first eight days) with double-digit increases in streaming numbers in a host of countries, including Poland (+122%), Spain (+58%), Russia (+35%) the UK (+24%), Italy (+23%) and the Netherlands (+12%).
In 2021, Roland-Garros is available to watch in Denmark, Finland, Italy, Norway and Sweden on streaming platform discovery+ for the first time as Discovery looks to further expand the sport’s reach. Eurosport or discovery+ will also screen this year’s The Championships from Wimbledon in 11 markets** as well as the final Grand Slam of the year from New York – the US Open – on a pan-European basis***.
- *Excluding France
- **Discovery holds the rights to The Championships – Wimbledon in Belgium, Czech Republic, Sweden, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden
- ***Excluding the UK
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