Harajuku is perhaps best known for its unique kawaii aesthetic. Through the narrow alleyways of Tokyo’s most renowned fashion district, shoppers, locals, and tourists are free to express themselves as creatively as possibly.
This year, eight brands from our very own shores are taking Tokyo by storm. Under the mentorship of Jason Lee Coates and Hirohito Suzuki of H3O Fashion Bureau and Tetta Mattera of LIT Fashion Consultancy, eight Filipino names are showcasing their designs at a three-day showroom exhibition in Lifork Harajuku. Between 7 July to 9 July, Bagasao, Feanne, HA.MÜ, J Makitalo, Jill Lao, Kelvin Morales, Lorico, and Neil Felipp will present their creativity to Japanese press, influencers, and buyers.
Through eight months of the PHxTokyo mentorship, each brand was given training on marketing, branding, and Japanese retailing. This event will be a culmination of all they’ve learned, and will also be a stepping stone to more exciting opportunities.
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