Whilst Warner Bros. Discovery is cutting budgets, staff and development plans all over the shop, they’re not afraid to spend where the eyeballs are going.
To that effect, Deadline reports that this weekend’s launch of HBO’s “Game of Thrones” spin-off series “House of the Dragon” boasts a theatrical tentpole-sized marketing budget valued at over $100 million in media spend.
That comes on top of the first season’s near $200 million production budget. Zaslav sent out a congratulatory memo to staffers this week for reaching 130 million people in the US alone with the marketing of ‘Dragon’ along with a “united front across a majority of brands in the Warner Bros Discovery empire” to promote the show.
The series is set to launch tomorrow night on HBO and HBO Max. It landed a 69/100 score on Metacritic with most reviews positive about the show.