Sony Entertainment Television Acquires The Rights Of Revered Culinary Reality Show Masterchef India

Masterchef
India
has
found
a
new
home
in
Sony
Entertainment
Television.
The
popular
channel
has
acquired
the
rights
to
Endemol
Shine
India’s
internationally
revered
culinary
reality
format
in
India.
The
series
is
world-renowned
and
was
even
crowned
as
the
most
successful
cookery
television
format
by
Guinness
World
Records
in
2017.

The
top-rated
show
created
by
Franc
Roddam
is
produced
in
over
50
countries
worldwide
and
broadcast
in
over
200
territories.

MasterChef
is
watched
globally
by
over
250
million
viewers
as
it
has
over
64
local
versions
and
more
than
10,000
episodes,
with
over
500
milestone
seasons.
It
must
be
noted
that
the
first
two
seasons
of
MasterChef
aired
on
Star
Plus
in
India.

Now,
as
it
is
being
re-launched
on
SET
India,
the
programming
head
of
the
channel
Sonal
Yadav
said,
“MasterChef
has
revolutionized
the
global
foodscape,
changing
the
way
cooking
is
perceived
while
transforming
lives
of
amateur
chefs
globally
who
have
a
passion
for
cooking.
The
Pandemic
has
seen
a
swift
rise
in
home
chefs
who
embarked
on
culinary
adventures
experimenting
and
whipping
up
food
recipes.
Hence,
now
is
an
apt
time
to
bring
forth
a
platform
like
MasterChef
India
that
puts
the
spotlight
on
such
aspirants.”

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She
went
on
to
add
that
she
is
delighted
to
be
collaborating
with
Endemol
Shine
India
to
bring
the
new
season
that
will
celebrate
India’s
diverse
gastronomic
excellence.
Rishi
Negi,
CEO
–
Endemol
Shine
India
added,
“India
has
a
wide
demographic
of
talented
home
chefs
who
can
impress
and
surprise
in
the
kitchen.
We
at
Endemol
Shine
India
are
thrilled
to
partner
with
Sony
Entertainment
Television
for
one
of
our
flagship
formats
and
hope
to
cook
up
a
delicious
new
season
of
MasterChef
together.”

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MasterChef
series
consists
of
an
esteemed
judging
panel
of
renowned
chefs
and
culinary
experts,
the
show
sets
out
to
find
the
nation’s
best
amateur
cook,
who
don’t
just
showcase
their
culinary
skills
but
also
learn
the
elements
of
great
taste
along
with
the
other
nitty-gritties
of
the
culinary
arts
such
as
presentation,
technicalities,
and
the
science
behind
it
all.