Having and relaying a clear idea of your identity, image, and overall narrative is vital to developing and maintaining a devoted fan base in today’s super-saturated music business. But what should you be focusing on, and how should it be presented to make the biggest impact with your audience and the industry?
Music industry veteran Steve Waxman has shaped the careers of some of Canada’s best-known musical exports and joins us with answers to those questions. We cite well-known examples like Billie Eilish, Lizzo, Scott Helman, and Brett Kissel, talk about the importance of goal setting, and touch on The Creationists – Steve’s new podcast about people who create.
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