The news is no fun anymore. We are constantly plagued by the worst of us. Russia continues to fire on Ukraine, causing a massive humanitarian crisis. There’s a two-years-long pandemic that has left the country fatigued. Grimes had a secret baby. When will something good come along?
Yesterday, friend. Yesterday is when something good came along.
On Monday, Pusha T released a collaboration with Arby’s, promoting the fast food chain’s new fish sandwich. That sounds innocuous and synergetic enough until you realize there’s a backstory. This isn’t just another corporate ploy to leverage art for capitalistic gain. There’s unsettled business here. Pusha T is coming for McDonald’s blood, and by blood, I mean that signature-ly violent McDonald’s Sprite fountain soda.
To dive into the backstory, Pusha T opened up to Rolling Stone in an interview published Monday. In it, the actor said that in 2003, when he and his brother were in their 20s, they were asked by McDonald’s to come up with a jingle for them. If you’re thinking, “The only jingle I know is the ba-da-ba-ba-ba I’m lovin’ it one, you’re correct. Pusha T is partly responsible for that nine-syllable act of branding genius. Reportedly, the payout was for a million bucks. That seems reasonable at the time, sure, but after 20 years of riding that wave, Pusha T argues that’s some Dollar Menu deal.
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And no doubt—McDonald’s could shell out more considering it does tens of billions of dollars in revenue a year. But if it all led to this collaboration, it feels worth it. In the 75-second track, Pusha T makes some valid points, including but not limited to:
Filet-O-Fish is shit.
You should be disgusted.
How dare you sell a square fish asking us to trust it.
A half slice of cheese, Mickey D’s on a budget?
Truly, this is some Wendy’s shenanigans at play. The Burger King is, as the kids might say, quaking. And naturally, McDonald’s hasn’t issued a statement because to do so would require the company to come up with some kind of response that is both adequate and witty enough to counter the fact that rapper Pusha T was so aggrieved by its inaction that he consulted Arby’s, who has the meats.
Pusha T calls it a “full circle moment” for him. Oh, and if you’re interested, both the Arby’s Fish Sandwich and the spiced-up variation, The Spicy Fish Sandwich, are now available at Arby’s near you.
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