Borderlands x Ballantine’s is the collab we didn’t know we needed
I don’t know about you guys, but I love some good video game merch that extends outside of the classic t-shirt or mug. Some companies get really creative with the kinds of items they offer fans to rep their favorite brands, and in this case, one of those companies is the developer behind the Borderlands series, Gearbox. They’ve teamed up with Ballantine’s whisky, the second highest-selling brand of Scotch whisky in the world, to create a new liquor inspired by the games, or more specifically, their infamous bartender character Mad Moxxi. The themed blend of Scotch whisky is lovingly dubbed “Moxxi’s Bar Edition.”
As part of the partnership, Ballantine’s official YouTube channel just dropped an announcement trailer, which includes Moxxi herself speaking about her new whisky, as well as other Borderlands side characters, Amara and Claptrap. The animated short gives us some silly banter between the characters, shows off Moxxi’s whisky, and of course, encourages even Vault Hunters to drink responsibly.
In a fun in-universe press release, Ballatine’s also appointed Moxxi the new Chief Galactic Expansion Officer of the brand, to which Moxxi said:
“A good partnership balances business and pleasure in equal measure, and ours got off to a sweet start. George Ballantine came over to my place with a blush-worthy proposition. He offered me my own special run of bottles. I call it, ‘Moxxi’s Bar Edition.’ Get your hands on one of them, sugar, they’ll treat you right. Like the best things in life, it goes down smooth.”
If that wasn’t good enough, the whisky will also be available for purchase soon in Borderlands 3, which will also come with other in-game bonuses. When the drink goes live, it will also be available for purchase in the real world, although Ballantine’s said it will only be available on a first-come, first-serve basis. I don’t know about you, but to me, Borderlands and Ballantine’s whisky feels like a match made in heaven.