Nili Lotan has given herself a funny challenge this season: “How do I make a puffer sexy?” After walking around during lockdown in her puff coat, the designer is taking a hard pivot away from volume and into form. Her fall 2022 collection is one of her sleekest ever, grounded in slender chocolate suiting, tight pencil skirts, and silk blouses with details around the neckline. Even she admits it’s not “fashion fashion.” Instead, she offers, “It’s exactly how I want to dress and what I want to see women wear.”
Maybe that matters more? Lotan will open five stores this year, expand her menswear, and launch accessories. She has grown a bustling business by constantly listening to her customers and pushing them into new territories gently: a giant shaggy shearling, for example, feels slightly more raw than what’s on offer this season. That energy, something a little off, could help push her more into the fashion conversation. Oh and for the record, the sexy puffer is leather.
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