Kim and Khloé Kardashian played detectives on this week’s episode of Keeping Up With the Kardashians. The sisters hatched a plan to get to the bottom of who is running the famous @norisblackbook Instagram, which is a parody account inspired by Kim and Kanye West’s 7-year-old daughter, North West. It has almost 2,000 posts and nearly a million followers, and chances are you’ve probably seen one of their posts on your Explore page or you’re currently following it.
Kim and Khloé kicked off their investigation by questioning people in their inner circle, including celebrity hairstylist Jen Atkin and Kim’s former assistant Stephanie Shepherd. After they all denied being behind the account, Kim took things a step further by reaching out to the chief marketing officer of her KKW Brands and family friend, Tracy Romulus, who suggested messaging @norisblackbook about sending over a KKW Beauty press box to obtain their home address. “Yeah, that’s a good idea,” Kim responded. “If this works, we might finally get our answer.”
And their plan worked! After Tracy reached out to @norisblackbook, it was revealed that Natalie Franklin is the creator behind the famous Instagram account. Natalie explained that her Instagram handle is inspired by North’s nickname and Kim and Kanye’s love of the color black. “I kind of built her personality off Kim’s — how direct she is with all of you — and then Kanye’s,” Natalie explained to Kim and Khloé before adding that she’s considering becoming a writer. “This is beyond my wildest dreams.” Kim also shared a photo from their meetup on Instagram, writing, “Meet Natalie AKA @norisblackbook who started that account for fun and is SPOT on with North’s personality! It’s all in fun and so happy we got to meet the super talented hysterical writer Natalie!”