Independent media agency MediaSmiths announced the appointment of Natalie Murray as a senior account planner/buyer.
Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients.
She will report to Angela Smith, managing director and Michael Smith, business director.
“I joined MediaSmiths to be part of an established and reputable independent media agency that is doing work I believe in; with integrity and aligned values, while working alongside great leaders that support not only their clients but also their employees in achieving exceptional success in their careers,” says Murray.
Murray has 15 years’ experience in the media industry, specialising in account planning, buying and research.
She has worked with a range of companies, including most recently as client response at Nova Entertainment, along with media buyer/planner and client implementation roles at Sandbox Media, Southern Cross Austereo and MTV.
Murray was also involved in this year’s launch of the Independent Media Agencies of Australia (IMAA).
“We are very excited to have Natalie join the MediaSmiths team. She comes with a wealth of experience, having worked across both media and agency sides in a diverse number of roles, which have enriched her career to date,” says Angie Smith.
“Natalie’s expertise across planning and buying, as well as research, means she will deliver outstanding campaign results for clients, based on informed decisions. Her natural ability to build relationships, and desire to drive results will also ensure our clients are extremely well looked after by someone with many years of omnichannel experience.”
Murray’s appointment is effective immediately and she follows the appointment of Corey Eyre as senior account planner.
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