The current pandemic and the subsequent lockdown has made us think about future sustainable growth solutions for organisations, industries, authorities and people at large. Globally, Sweden, the world’s most sustainable country has been at the forefront of innovating and driving sustainable strategies and solutions. With the objective of encouraging people to adopt sustainable lifestyles, the Swedish Consulate in Mumbai, the Swedish Alumni and the sustainability startup ‘Sustain and Save’ organized the ‘Quarantine edition of the 7 Day Challenge’, a 3-week social media campaign conceptualized by the Swedish Institute (SI). Through this online campaign, they have managed to reach out to about 10,000 people across Mumbai, Pune and Kerala and engage them positively and resourcefully during this lockdown.
The 7 Day Challenge is a 21-day online engagement campaign dedicated to sustainable and creative solutions to Live, Move and Eat. Each day of the 7-day challenge focuses on interesting home-based themes to help people stay positive, safe at home and sustainably specially during these tough times.
The first phase of the campaign was the ‘7 Day Live Challenge’ was about family-bonding, mental-health, elderly care, resource management, home cleaning, recycling as well as activities of personal interest.
The second phase of the campaign was the 7 Day Move Challenge that successfully engaged people in activities and live sessions to help them stay fit with home workout exercises, plogging, yoga, zumba, family gyms, martial arts and dance routines.